Book launch pr planning

Freveletti says, i did one streaming event with the poisoned pen bookstore, and i was surprised how many people logged in and watched it. How to create a book marketing and publicity campaign. Now that youre a published author, its time to have the book launch event of the century. Wheres the pr line between a soft launch and a launch.

Jun 21, 2010 she says that key to a successful launch process is realizing where your product fits in the marketplace, and consistently communicating your product through a variety of public relations vehicles. From the bloomsbury group of revolutionary writers in the early twentieth century to the publishers of the phenomenally successful harry potter franchise, bloomsbury is teeming with the power of words. Jun 25, 2019 launching a book refers to sending a new book out into the bookselling and consumer marketplace. Professor anne gregory kogan page has joined forces with the chartered institute of public rela tions to publish this unique series which is designed specifically to meet the needs of the increasing numbers of people seeking to enter the public relations profession and.

Spend time going through every item on this checklist, so that you get a feel for all of the options that are available to you. How to throw a book launch party that isnt a waste of time. Pr in practice series, edited the book of the same name and wrote planning and manag ing a public relations campaign, also in this series. This is the stage where all your planning and preparation comes together.

The book launch toolkit has 20 different tools, 7 worksheets, and 4 cheat sheets, as well as an innovative launch plan tool that will help you conquer every aspect of the launch, on time, on budget, and with superior results. Basic launch creation of media plan and custom press materials secure. For example, if your launch plan beings on a sunday, then publish your book on a saturday. If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. Many of my clients write selfhelp and howto books, books about healthy living and healing. Whether you decided to selfpublish or chose the traditional route, if you launch your book without a marketing plan, fewer people will read it. With 2010 drawing to a close, many organizations have already mapped out their pr efforts for 2011. Jul 15, 2019 planning an event to launch a new product can be a smart marketing move.

Check out this sample plan for public relations for dummies, 2nd edition overview. Its not only hard to know what you should be doing. Hes planning a book launch for 2015 and asked what i recommend for his book launch dates. Look for a breaking story for which the press would be interested in the opinion of a pr expert and approach as author of public relations for dummies, 2nd edition. To create mass media exposure for yet another howto business book, with a distinct challenge. But this is just the tip of your book publicity plan there is so much more a books launch team needs to do, according to this new post from publicist coleen hatrick.

Klems is the editor of this blog, online editor of writers digest and. Jun 12, 2014 theres a big difference between selfpublishing a book with the hope of selling a few copies and taking the decisiveand potentially priceystep of hiring a professional publicity firm. Jul 28, 2015 how to plan a great book launch party is one of those things youll develop with practice. As amazon takes about 24 hours to set up your book, i recommend hitting the publish button at least 24 hours before you begin your actual launch. Creating a book marketing and publicity plan will help spread the word about your book using. The books launch is really important to give it sales momentum. How to build a modern pr plan that works with marketing. You will hear the wise, ink gang say more than once that a book launch party is the first major book marketing secret to jump start book sales. Planning is a critical element of pr to ensure everyone is in agreement on the upcoming years business and communication objectives, as well as the strategies and tactics that will be used to achieve those objectives. In any book marketing campaign, you must focus on making sure your amazon presence is a welloiled machine. At any given time, there seem to be 1,000 different ways to market your book. Send out an email newsletter to your mailing list with a link to buy your book. Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress.

Ask a friend to take pictures and make sure to get some shots of you signing books, talking to readers, and speaking. Theres a big difference between selfpublishing a book with the hope of selling a few copies and taking the decisiveand potentially. He selffunded his tour despite the challenges of time and money he knew it would present. Todays tips hone in on how to maximize the actual launch. Initiate longlead pr drive audience engagement 35 months out plan book your venues set up prelaunch communications promote take advantage of shortlead press opportunities ramp up social media presence. Dec 29, 2016 a professional book marketing strategy to help you start planning ahead so you can achieve the successful book launch you desire. Read on for tips on promoting yourself with a wellexecuted book launch party. Its like trying to drive a car at the same time you. Drake is the founder and coowner of julia drake pr, a boutique literary publicity company that specializes in media campaigns, social media marketing, innovative book tours, author websites and promotional videos. How to plan a successful book launch party write a. The book launch toolkit, a boon for selfpublished authors by joel friedlander on june 20, 2015 3 comments response to the launch on wednesday of my new book launch toolkit developed with blogger and writer platform expert kimberley grabas has been remarkable.

Decide whether your book launch is inviteonly or open to the public. Nov 12, 20 for her next book release, thriller novelist jamie freveletti, a client of kayes, is planning a livestreaming launch party using livelab network. Mar 21, 2012 read on for tips on promoting yourself with a wellexecuted book launch party. When it comes to launching a bestselling book on amazon, the biggest leverage an author can invest in is building a stellar book launch team your launch team will receive an early bird copy of the book, read through it, and write. You must start your book marketing with a bang as we mentioned a few weeks back. How to create an effective book publicity plan the reedsy blog.

In this blog post we focus on planning a book launch to celebrate your new book a kind of birthday party for your latest creation. I was planning to launch my book next month but i realized i have work to do. Even if, as a small business owner, youve never organised an event, its possible to host one successfully. Most book launch parties are for novels, but the best parties are those for kids books because then everyone can come for the fun.

The first way to do that is by throwing yourself a party. Dont forget to invite your friends, family, coworkers, writing group, and social media contacts. Organising a book launch can be daunting for any author or pr company who havent done it before, so writing. Your book launch can be a highly complex project with a lot of moving parts. Book marketing strategy for a successful book launch. Your soft launch begins from the moment you hit publish. Pr in practice series published in association with the chartered institute of public relations series editor. Tuesday, wednesday, thursday are all good days because people tend to be around.

When it comes to making the most out of a pr plan for a book launch, authors need to think carefully about the publicity hooks. Book launch six months before your launch validate book idea set daily writing goals plan when youll have the first draft completed tell everyone you know three months before your launch add bonuses page with link to email optin on your site complete edits complete formatting for paperback andor ebook. Make sure all of the content is moving people to a buying decision. Handle all the cover design cover copy press release type stuff. You get these readers on an email list and strengthen this relationship. Not every author will create every kind of event, but most will, at a minimum, have a book launch. It will give you a complete arsenal of book launch tools. I release six books a year through a traditional publisher three new. Provide ways for readers to connect with you now and long into the future. Unfortunately, its an exercise in frustration to launch ones online presenceand get up to speed on social mediain conjunction with a book release.

Mar 02, 2016 10 tips for a successful book launch events are complex beasts and the devil is in the details, so here are some key pointers to give you the best possible chance for a full house at your book release party. Craft a great press release for your book using your strategy. After youve spent time writing, editing and creating your book, it can be both nice to celebrate your hard work up to now, and extremely beneficial to kickstart your marketing. While its not easy to launch a book without any kind of online presence, many firsttime authors are in exactly that position. She says that key to a successful launch process is realizing where your product fits in the marketplace, and consistently communicating your product through a variety of public relations vehicles. As a result of mass media exposure, this book becomes a bestseller. After years of helping authors build their platforms, and then use those platforms to launch top. To keep things simple, im giving you an example of a book launch that covers 12 days. Planning an event to launch a new product can be a smart marketing move. Hold a launch party or other book release event if you want to. It can be a wine and cheese event, or just a coffee afternoon. Promotion can seem like a daunting task, especially when it comes to planning your first book launch. This will give you enough time to plan a fluent pr campaign.

This is similar to the launch that i did for my book relaunch your life, except that i didnt run a free promo. While you need a solid foundation to pull off this plan. A behind the scenes look at my plan for book blueprint. You dedicate a few weekseven monthsto writing the book. Mar 30, 2016 not every author will create every kind of event, but most will, at a minimum, have a book launch. As with launching a rocket ship from the earths gravity pull, a book launch that successfully sends a volume into the hands of buyers requires a lot of thoughtful consideration of the book s target its potential readers. Launch pr strategy to maximize your brand post launch. Use these tips and tricks to throw an awesome launch. You have more choices nowadays than ever before when it comes to choosing powerful pr tactics. A book launch plan for firsttime authors without an. We leverage over two decades of marketing,pr and social media.

Book launch tools, resources and content to help authors. But heres the interesting thing book launches arent that complicated in fact, here at authority. Its such an important question and one that has some simple answers as well as more intricacies. Yesterday, i shared some tips to help authors and aspiring authors develop a successful book pr launch. Start planning your book launch before you finish writing. Book launch checklist and timeline the purpose of this checklist is to assemble in one place a list of many of the most common tasks authors take on when they run a book launch. From press releases and web pages going live to the public unveiling of the product, often at a trade show or other industry event. Dec 31, 2018 creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. Its also hard to keep up with all the options that are available. Add a creative and newsworthy element to the book, which. Many authors want to host a launch party, and that can be a lot of fun. Book marketing plan the definitive checklist book launch. Prep your pr decide how you want to announce your book release press release, social media.

However, for this post, i will look at how to include a free promo as well. More people equals more excitement, and thats what a party is all about. No one will do all of these tasks, but having them in order and in a chronological sequence can be a powerful help in getting yourself organized. Nov 04, 2014 hes planning a book launch for 2015 and asked what i recommend for his book launch dates. Finally, when the dust settles, youre rewarded with a handful of daily sales. Its simply calendarfocused attention to your goals.

Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019 in addition to being a. How to plan a great book launch party is one of those things youll develop with practice. Christine mills was the senior book buyer at hughes and hughes beautiful store in dundrum. A book launch plan for firsttime authors without an online.

When it comes to literature in london, theres one place that instantly jumps out bloomsbury. Launching a book refers to sending a new book out into the bookselling and consumer marketplace. Theres nothing mysterious about a successful book launch. This is how to create a prelaunch strategy for your book medium. Note that these tips are based on the assumption that you worked on building and nurturing a community as you were planning and writing the book. I didnt invent the concept of a book launch, but i want clients to succeed based on what ive learned. Salman rushdie attends a book launch party in bridget joness diary working.

In this article, i share some of my thinking behind the book launch of book blueprint, in the hope that it will help you with your own book launch strategy. Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. A professional book marketing strategy to help you start planning ahead so you can achieve the successful book launch you desire. As with launching a rocket ship from the earths gravity pull, a book launch that successfully sends a volume into the hands of buyers requires a lot of thoughtful consideration of the books target its potential readers.

To set up a proper launch, a year or more before the book s publication, lay the groundwork for the book s publication. Use these tips to plan a memorable product launch event and put your product on track for increased sales and for further help and support, head over to event. Dec 12, 2017 while its not easy to launch a book without any kind of online presence, many firsttime authors are in exactly that position. If youre selfpublishing or releasing a book through a small press, being pampered isnt usually part of the equation.